Stylized white cursive text spelling 'attic' on a black background, with small white text 'alexandra lerace design atelier' underneath.

Creating immersive experiences in food, art & architecture

The image shows a black sports car driving on a curving mountain road surrounded by lush greenery.

AIDA is a creative think tank. Our goal is to design highly memorable, multi-sensory experiences to highlight connections in new ways.

We use architectural methodologies to create experiences in taste. While using culinary know-how to tell spatial stories.

Sliced cucumber in a white bowl topped with sesame seeds, placed on a green and brown textured surface.
  • A display of small food servings in clear square and glass cups, featuring various colorful ingredients including tomatoes, shredded vegetables, and garnishes, arranged on a red and black checkered tablecloth.
  • Wooden interior foyer with modern black and white striped decorative metal panels leaning against the walls near a front door with square windows.
  • Three architectural renderings of a modern, wooden interior building with large windows and greenery. The first image shows a gym or yoga studio with people practicing yoga. The second depicts an observation deck with a panoramic view, and the third illustrates a spacious lounge or meeting area with trees and seating.
  • A group of people gathered around a large rectangular display table with various types of chocolates or desserts arranged in patterns and sections at a party or event.
  • A dining room with a wooden table, black upholstered chairs, and a centerpiece of white tulips in a glass vase. Three large, spherical woven pendant lights hang above the table. Large windows let in natural light, and a colorful abstract painting decorates the wall.

These deep and illusive experiences aim to educate and awe, calling attention to your surroundings & senses in new ways, and giving you a new lens to see the world, if only for a moment.

A diagram illustrating sustainable farming practices: forest foraging, creating rich soil with mulch and compost, fauna like chickens and bees, a balanced ecosystem with diverse plants, and vertical farming.
A stylized, handwritten overlap of the lowercase letter 'c' and the letter 'e' with an arrow extending from the bottom of the 'e' pointing right.

We design immersive experiences at the intersection of food, art and architecture, with a passion for sustainability and regenerative agriculture. This intersection gives us a format to convey narratives of the land, cultural histories, and exactly how each part of your meal made it from the earth to your mouth.

  • Two green apples hanging from a tree branch surrounded by large green leaves
  • Sliced cucumber with sesame seeds in a white bowl on a green and yellow placemat.
  • Close-up of a metal ice cube tray with molds filled with melted chocolate that has hardened, showing a dark, slightly uneven surface.
  • Close-up of ripe red strawberries on a plant with green leaves in a sunny strawberry field.
  • A wooden bowl filled with pomegranates on a wooden table.